Doing Business In China: News Information Podcasts Trade Shows Consulting China - Scott Sykes - VP, Technology and New Media Practices, Weber Shandwick China

Scott Sykes - VP, Technology and New Media Practices, Weber Shandwick China

Scott Sykes, VP, Technology & New Media Practices for Weber Shandwick China shares insights on the PR industry in China and the role new media is playing in client strategies across all sectors.

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About Scott Sykes Scott has a proven track record in corporate communications, technology marketing, crisis and issues management, strategic counseling, event management and new media.

Currently, Scott provides strategic counsel to a portfolio of world-renown brands, including Microsoft, Symantec, Honeywell, Canon, Hitachi, Honeywell, Nortel and VeriSign.

Before joining Weber Shandwick, Scott was with IBM for seven years. Scott led public relations strategy and execution for IBM business units including software, services, research and microelectronics.   Prior to IBM, Scott led technology client work at three PR agencies -- Brodeur Porter Novelli, Creamer Dickson Basford and Allison Hull and Malnati. Clients included IBM, Comsat, Panasonic and GE.   He has a bachelor of business administration degree with a specialty in marketing, from the University of Massachusetts, Amherst.

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