Jan Van Den Bergh, President of i-merge tells us about the latest results of an i-merge/Boondoggle survey in conjunction with Sinomonitor which talks about the growing trend of recommendation behavior among internet users in China.

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About Jan Van Den Bergh

Jan Van den Bergh
1952.12.21
Linguistics Katholieke Universitet Leuven

1977 : started as junior copywriter at Ogilvy Brussels

1977: moved as a copywriter to a local Brussels agency of 13 FET and left in 1991 when it was a +40 Fet agency. Was in between creative director since 1982 and CEO since 1987.

1991: one of the 4 founders of the agency that was called at that time Quattro and which is since 2002 the Brussels’ office of Saatchi and Saatchi. Operated as business development partner. I left ‘formally’ since end 2004, but was since 1998 full time involved in i-merge.

1994: under my leadership the above mentioned Quattro agency was one of the 1st European agencies to evangelize about the use of the web as marketingcommunication tool

1998: official start within Quattro of the business unit i-merge. CEO since the beginning.

2000: official start of i-merge as independent cie after a merge with Sign a web-agency in Leuven.

 2000 – 2007: we grew i-merge into a 60 FET agency in Belgium, Ireland and China. I operate as Active Chairman of the group and CEO of China. I live since feb 2006 in Shanghai to set up i-merge China.

In the meantime the European agency is called boondoggle ...

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Advertising Boondoggle China internet Sinomonitor imerge interactive