Mihela Hladin, Founder of Greennovate shares her insight on China's green sector and her company's involvement in raising environmental awareness in China's 2nd and 3rd tier cities.

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About Mihela Hladin

Mihela Hladin, born Slovenian, founded Greennovate after working and developing opportunities in the environmental field in China. Having a background in her country's own environmental recovery, Mihela recognized the link between environmental improvements ,basic awareness and the importance of integrating the environment into mainstream values for communities. Greennovate is actively addressing alll three aspects in its own innovate way of doing business in China.

About Greennovate:

Greennovate is an environmental consulting company based in Shanghai, China. With an international team of environmental professionals, Greennovate brings together expertise from industry, universities, institutes and government organizations to provide environmental concepts that contribute to the quality of life outside major cities in China.
Greennovate’s service portfolio includes:
• Regulatory environmental audits to identify potential areas of concern and recommend the best and most cost-effective treatment improvements for medium-sized industry
• Networking between foreign environmental companies, institutions, equipment suppliers and Chinese companies
• Taking an initiative in raising environmental awareness through the Greennovate Environmental Challenge for Kids Outreach (GECKO) in rural areas of China.

About GECKO:

Having direct contact with communities in smaller cities, we have learned that most of the people would be able to better their own living and working conditions through simple actions based on common environmental and health understanding. Our experience in the field provides us with a practical outlook on what is needed in the affected regions and how we could help balance the economic situation with better quality of life for communities.

We made a decision to contribute to positive change by launching a series of free environmental awareness programs in Chinese high schools. This is our initial effort towards integrating the environment into mainstream values. The program concept, based on hands-on projects, goes beyond traditional educational models and challenges young people to carry on the message of environmental responsibility not only to other generations at home, but also to future employers.

The Greennovate Environmental Challenge for Kids Outreach (GECKO) was created with the mission of helping kids improve their quality of life tomorrow by understanding their environmental responsibility today.

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China CSR GECKO Green sector Greenovate Mihela Hladin