10/12/2011 - As President of marketing firm The Monogram Group, Scott Markman has plenty of experience creating brand identities for foreign brands in the American market - including the Chinese wind turbine maker Goldwind. Fresh from completing two reserach exercises - a survey of American consumer attitudes toward Chinese goods, and a detailed study of big box store purchaing executives - Markman talks about international brands in the USA, including Lenovo and Haier.
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10/5/2011 - Alan VanderMolen is President and CEO of Global Practices at Edelman Global, recently returned to the USA after a long stint in Asia. If "Where you stand depends on where you sit", how does he describe the gap between the thinking of executives in the USA, and their colleagues on the ground in China, or closer to the action, on an Asia Pacific P&L? He talks about defining objectives that align corporate with China, and hiring and training the talent to make strategy more than an 8-letter word. Read More...

9/28/2011 - In the West, Retail Rule Number One has long been: Women Shop. In China, the world's largest market for many things - including cars, luxury watches, deluxe accessories, and now apparel - men have been driving much of the discretionary consumption. That's changing now. Michael Zakkour started sourcing and selling apparel in China more than a decade ago. For the past year, as Prinicpal at Technomic Asia, he's been focusing on understanding How, What, When, Why, and How Much is sold in China's retail.
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9/16/2011 - Craig Watts is Market Intelligence Director in China for GroupM, the WPP company that is the world's largest media buyer.
He talked with Janet Carmosky about GroupM's latest research on market size, segments and trends in digital media markets in China, which has the largest world's largest mobile, internet, and online video user bases.
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11/23/2010 - As of November 11, USA mall stalwart Gap has opened stores in China – four of them in fact – calling the move “a cornerstone of Gap’s global expansion policy.” Read More...

11/2/2010 - The University of Southern California's Center on Public Diplomacy is doing a special study on nation branding at the 2010 Shanghai World Expo.  Featured here is the latest in their video blog. Read More...

4/15/2010 - Tom Gorman's 30+ year career in China's media and marketing industry have given him knowledge not possessed by many others in his field.  He was at one time the publisher of Fortune Magazine China edition, and is currently the Chairman and CCI Asia-Pacific.  He has seen many changes in the industry throughout his career, and he continues to remain optimistic for the future. Read More...

2/1/2010 - When Gene Murtha was chosen for opening Mattel's flagship Barbie store in Shanghai, he found the perfect blend of creativity and fashion in the market.  His experience with Mattel led to his success in his work with the manufacturing of GUND's Plush line of toys.
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12/31/2009 - As we enter 2010 - just over a year after the Beijing Olympics and the start of the global economic crisis - some look positively toward the future.  Mark Thomas of S2M Sports Marketing Group in Shanghai gives insight into how China plays the game of sports marketing.
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12/15/2009 -  When they met in business school, Wen-Szu Lin and Joseph Sze decided they wanted to start a business together.  Now the two pioneers are bringing a favorite American snack, the Auntie Anne's pretzel, to the Chinese market. Read More...