Advice From Debby Cheung, Managing Director, Ogilvy PR China
1/1/2009
- Debby Cheung offers advice about China business.
About Ogilvy China
"To be the agency most valued by those who most value brands." This is the mission of the Ogilvy & Mather Group worldwide and it is our rallying cry in China. Everything we do centers around brands: how to bring them to life, build them, protect them and make them more profitable.
This is why in 1979, with the opening up of China, Ogilvy & Mather published the first advertisement in the Shanghai Wen Hui Bao on March 15th on behalf of Rado Watches.
This is also why we first entered Mainland China in 1986 with a vision to become China's largest international integrated communications group focused on brands. Today we are living that vision. Ogilvy & Mather has set up operation offices in Beijing, Shanghai, Guangzhou, Fuzhou, Hong Kong and Taiwan, providing a full rang of professional services and strategic consulting for many prestigious domestic and international brands.
At Ogilvy & Mather, we combine local strengths with a worldwide network to create powerful marketing campaigns that address the needs of the China market. With more and more clients becoming active in China, Ogilvy & Mather is the most international of local firms, and the most localized of international firms.
In China, Ogilvy & Mather is a joint venture with China's largest and most renowned domestic advertising firm, Shanghai Advertising Company. Internationally, Ogilvy & Mather is a member of the WPP Group, one of the world's leading communications services groups, with 1,400 offices in 103 countries, providing national, multinational and global clients with services in advertising, media investment management, one-to-one communications, customer relationship management, digital communications, public relations and public affairs, branding and identity, healthcare and specialist communications. Through the WPP family, Ogilvy & Mather has access to industry leading expertise across the communications spectrum.