11/13/2009 - At the US-China Global Brand Summit held in Chicago in October 2009, professionals met to exchange ideas about international market growth and how to design strategies for the different different markets.  Here you can find our highlights of the conference.
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11/11/2009 - Part of TCBN's Global Brands Series
Okazaki Shigeo has extensive knowledge how Japanese, Chinese, and US brands operate, adapt, and fail in the global marketplace.  As a managing director at Dentsu Advertising, Okazaki advises companies on global brand management.
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11/10/2009 - Part of TCBN's Global Brands Series
Michael Tang is president of HDT Holdings Technologies, a WPP-owned rich media advertising company based in Shanghai, Beijing and Guangzhou. He is also a researcher at Peking University and was in the USA recently for the Global Brand Summit in Chicago.   Read More...

11/9/2009 - Part of TCBN's Global Brands Series
As Managing Director Asia Pacific for Harley-Davidson Motor Company, David Foley has noticed many differences between the US and China markets since Harley-Davidson entered the China market in 2005.  One thing that remains the same, however, is the love of the ride. Read More...

11/6/2009 - Part of TCBN's Global Brands Series
An idea formed in Scott Markman's mind about four years ago to start getting ready to market Chinese brands entering the US market.  And so he shifted the focus of his agency, the Monogram Group, to do just that.  Read More...

10/1/2009 - Part of TCBN's Global Brands Series 
Professor Caywood teaches integrated marketing communications at the Medill School at Northwestern University.  He is also a speaker at the Global Brands Summit 2009.  He has taught Chinese foreign students in his classroom and traveled to China to speak to business professionals abroad. Read More...