Putting Chinese Brands on Store Shelves in US
- Part of TCBN's Global Brands Series
An idea formed in Scott Markman's mind about four years ago to start getting ready to market Chinese brands entering the US market. And so he shifted the focus of his agency, the Monogram Group, to do just that.
Formed in 1990, The Monogram Group targets medium-sized Chinese companies considering entering the US market. Markman's goal is to create a long-term brand identity as well as focusing on the sales and distribution method for the product. Though his first trip to China in 2007 was a jumble of different meetings and eclectic networking, Markman's hard work is beginning to pay off. In the next six months he expects to deliver on his first two engagements, thus giving him the case studies of success to pitch to more and more potential clients.
Scott Markman attended the US-China Global Brand Summit in Chicago in October 2009.
For more about the Monogram Group, visit their website