Jeremy Haft, a successful entrepreneur and award-winning marketer, has founded leading companies in the manufacturing, technology, and marketing industries and is the author of All the Tea in China: How to Buy, Sell, and Make Money on the Mainland (Penguin 2007). Taking on popular misconceptions about China's might in the global economy, All the Tea in China demonstrates how American industry and labor actually have the competitive edge over the Chinese - and why that spells a once-in-a-century windfall opportunity to create jobs, build value, and make money. Jeremy Haft reveals market opportunities in China for companies of all sizes in all industries and provides practical advice on how to avoid the pitfalls and navigate one of the most complex business environments in the world.
Jeremy Haft is the Chairman of BChinaB Inc, a contract manufacturing and logistics firm he founded in 1999 that leverages a consortium of over 8,000 private sector suppliers in China. BChinaB assists American, European, and Asian companies in sourcing and selling goods and materials on the mainland. Specializing in engineered products that must comply with stringent regulatory standards, such as automotive, medical/dental, and building supplies, BChinaB handles all aspects of in-country production and logistics, including raw material procurement, engineering, manufacture control, quality control, and multimodal logistics. The firm has a long track record of success helping American companies capitalize on China's growth - from large multinationals to mom and pop shops.
Prior to founding BChinaB, Jeremy Haft was adjunct professor of direct and Internet marketing at New York University's Institute for Marketing and Management, which awards a Master's of Science in Direct Marketing. While at NYU, he led the most extensive research to date on China's plastics market. Under his supervision, a team of Chinese engineers and consultants surveyed over 600 factories, inspecting plant and equipment as well as conducting detailed interviews with company owners and department heads. The research was the first to map China's fragmented supply chain while creating a comprehensive database of players in China's plastics market - another "industry first" in a country with no sources of aggregated, accurate enterprise data.
A pioneer of New York's "Silicon Alley," Jeremy Haft founded a leading direct and Internet marketing company ranked in the country's top five by Forrester Research. SiteSpecific, Inc., the subject of the first Harvard Business School Case Study on Internet marketing, served a roster of Fortune 500 clients, including Microsoft, IBM, AT&T, 3M, American Airlines, and Grainger. The firm established industry standards still in practice today to track, measure and optimize Internet commerce and marketing. Jeremy Haft's marketing work has been recognized by nearly a dozen awards, including the Clio and the Cannes Lion.
In addition to lecturing at NYU, Jeremy Haft has spoken at symposia and conferences around the world about trade, technology, and China, including as keynote of the U.N.'s International Symposium on Government and E-Commerce Development in Ningbo, China; at the German Marshall Fund-Bucerius Law School's conference on Europe and China in Washington, DC; at Adverstising Age's "Web Advertising" conference in Monterey, California; and at the Greek Ministry of Defense and UCLA Burkle Center for International Relations' "Middle East Regional Security Conference," among others. Jeremy Haft has been invited to testify before the U.S. Congress's China Economic and Security Review Commission this year. A member of the Council on Foreign Relations, he is also a frequent commentator in the media on China and trade issues. He has been featured in such media as the Wall Street Journal, Business Week, Crain's, The Los Angeles Times, NPR's Marketplace, CBS Business Talk Radio, Advertising Age's Interactive Quarterly, and Plastics News. He has also led corporate training seminars on marketing and China business practices for Rapp Collins, Lund University, the Direct Marketing Institute in Lima, Peru, and others. His board memberships include eCHRON AB, a Swedish seed venture capital firm and incubator funded by Ericsson and Investor AB; Gerson Lehrman Group, an advisor to top hedge funds; and Studio One Networks, a global media syndication company.
Jeremy Haft grew up in South Florida and received his Bachelor of Arts with honors from Columbia University.
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Jeremy Haft, Chairman of BChinaB Inc talks to us about his recently published book All The Tea In China: How To Buy Sell And Make Money In China.
