Steve Ganster, Managing Director of Technomic Asia gives us an overview of his recently published book called The China Ready Company.

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About Steve Ganster

Steve Ganster is Managing Director of Technomic Asia, based in Shanghai.  He has over 28 years in international market strategy consulting, primarily in Asia.  He has assisted over 180 multinational firms (see below) in their assessment of opportunities in Asia and their resultant business strategy development.  Mr. Ganster has broad industry experience including automotive, building materials, FMCG, chemicals, healthcare, packaging and many other industrial sectors.  From bases in Singapore and Shanghai, he has worked in China and supervised Technomic’s office in Shanghai for over 15 years.  Mr. Ganster’s expertise is focused on helping companies develop growth initiatives to profitably enter or expand in new markets, either through organic strategies or acquisitions/alliances.  He is author of the recently published book, “The China Ready Company”.

Prior to joining Technomic in 1978, he worked for Sullair Corporation, a division of Sundstrand, in international marketing and sales.  Mr. Ganster has an MBA from the Thunderbird, the Garvin School of International Management in Arizona.

Representative clients Steve has assisted…

3M
Abbott Labs
AC Delco
Armstrong Industries
Berwind Industries
BGF Industries
Boots Healthcare
Bristol Myers Squibb
Brunswick Corporation
Caterpillar
Citibank
Delphi Auto
Dow Chemical
Dow Corning
DuPont
Emerson Electric
Fellowes
FireKing Security
Follet
Ford Motor
Gates Rubber
General Mills
Handy & Harman
Indian Head Industries
General Motors
Goodman Fielder
Grote Industries
Kanematsu Gosho
Mitsubishi Kagaku
Motorola
Nextec
Paktank
Pentair
Perdue Farms
Pillsbury
PPM Ventures
Praxair
Premark Int’l
PPG Industries
Rhodia
Rhone Poulenc
Roche
Sara Lee
Schering Inc.
Schneider Electric
Schroders Capital
SKF
Springs Global
Transitions Optical
Unilever
Valeo
Weber-Stephen
Williams Controls
Woodward Controls
World Kitchen
X-Rite
Yakult Honsha

 

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