Erica Kerner, Director of Beijing 2008 Olympic Program for adidas China tells us about the company's sponsorship of the Olympic games and its brand strategy of being China's leading sportswear company with over 4,000 retail stores in China by 2008.
Amena Schlaikjer, Project Driver at ?What If! Innovation tells us about what it's like living and working as a foreigner in Shanghai and provides insight into the current business trends emerging from the city.
Mark Berry, Chairman of Attack Media Group touches upon key issues related to doing business in China's music, television and film industry following April's China A/V Show.
Ian Letele, Director of no8wire Pte Ltd Singapore discusses the importance of finding a trustworthy partner on the ground in China and gives tips on establishing your own network for doing business there.
Erica Kerner, Director of Beijing 2008 Olympic Program for adidas China tells us about the company's sponsorship of the Olympic games and its brand strategy of being China's leading sportswear company with over 4,000 retail stores in China by 2008.
Amena Schlaikjer, Project Driver at ?What If! Innovation talks about the term halfpat - who they are and their impact on China business. 
Mark Berry, Chairman of Attack Media Group touches upon key issues related to doing business in China's music, television and film industry following April's China A/V Show.
Ian Letele, Director of no8wire Pte Ltd Singapore discusses the importance of finding a trustworthy partner on the ground in China and gives tips on establishing your own network for doing business there. 
