Paul Denlinger, CEO, China Business Strategy and tech blogger behind China Vortex responds to the Economist's "Angry China" article.
Paul's article Whats Wrong With The Economist's Angry China Article seemed to resonate strongly with many of the people living and working in China and prompted Christine Lu to gather a bit more insight from him.
"To be the agency most valued by those who most value brands." This is the mission of the Ogilvy & Mather Group worldwide and it is our rallying cry in China. Everything we do centers around brands: how to bring them to life, build them, protect them and make them more profitable.
This is why in 1979, with the opening up of China, Ogilvy & Mather published the first advertisement in the Shanghai Wen Hui Bao on March 15th on behalf of Rado Watches.
This is also why we first entered Mainland China in 1986 with a vision to become China's largest international integrated communications group focused on brands. Today we are living that vision. Ogilvy & Mather has set up operation offices in Beijing, Shanghai, Guangzhou, Fuzhou, Hong Kong and Taiwan, providing a full rang of professional services and strategic consulting for many prestigious domestic and international brands.
At Ogilvy & Mather, we combine local strengths with a worldwide network to create powerful marketing campaigns that address the needs of the China market. With more and more clients becoming active in China, Ogilvy & Mather is the most international of local firms, and the most localized of international firms.
In China, Ogilvy & Mather is a joint venture with China's largest and most renowned domestic advertising firm, Shanghai Advertising Company. Internationally, Ogilvy & Mather is a member of the WPP Group, one of the world's leading communications services groups, with 1,400 offices in 103 countries, providing national, multinational and global clients with services in advertising, media investment management, one-to-one communications, customer relationship management, digital communications, public relations and public affairs, branding and identity, healthcare and specialist communications. Through the WPP family, Ogilvy & Mather has access to industry leading expertise across the communications spectrum.
"To be the agency most valued by those who most value brands." This is the mission of the Ogilvy & Mather Group worldwide and it is our rallying cry in China. Everything we do centers around brands: how to bring them to life, build them, protect them and make them more profitable.
This is why in 1979, with the opening up of China, Ogilvy & Mather published the first advertisement in the Shanghai Wen Hui Bao on March 15th on behalf of Rado Watches.
This is also why we first entered Mainland China in 1986 with a vision to become China's largest international integrated communications group focused on brands. Today we are living that vision. Ogilvy & Mather has set up operation offices in Beijing, Shanghai, Guangzhou, Fuzhou, Hong Kong and Taiwan, providing a full rang of professional services and strategic consulting for many prestigious domestic and international brands.
At Ogilvy & Mather, we combine local strengths with a worldwide network to create powerful marketing campaigns that address the needs of the China market. With more and more clients becoming active in China, Ogilvy & Mather is the most international of local firms, and the most localized of international firms.
In China, Ogilvy & Mather is a joint venture with China's largest and most renowned domestic advertising firm, Shanghai Advertising Company. Internationally, Ogilvy & Mather is a member of the WPP Group, one of the world's leading communications services groups, with 1,400 offices in 103 countries, providing national, multinational and global clients with services in advertising, media investment management, one-to-one communications, customer relationship management, digital communications, public relations and public affairs, branding and identity, healthcare and specialist communications. Through the WPP family, Ogilvy & Mather has access to industry leading expertise across the communications spectrum.
Born in Sichuan Province, China, Sarah attended English Dept. of Beijing Foreign Studies University and later went to USA for further studies. Sarah joined House Films in 1999 in New York City and started her career behind the camera.
She has worked on many TV commericials, corporate videos and TV programs as producer and casting director. Sarah produced Quest USA, Da Tiao Zhan, the 1st Chinese reality show in the US.
Sarah speaks excellent English and Chinese Mandarin and understands both Chinese and American culture on a deep level. In addtion, her extensive contacts in the Chinese entertaiment and production community make her an asset for any projects shot in China.
Interviews 
Janet Carmosky, CEO and co-founder of The China Business Network talks to 
Paul Denlinger, CEO, China Business Strategy and tech blogger behind 
About Ogilvy China
About Sarah Zhang
