About Erica kerner

Erica Kerner is Director of adidas’ Beijing 2008 Olympics Program. In this role, she is responsible for all aspects of adidas’ Beijing Olympic marketing, sponsorship, licensing and business development activities. Erica works directly with the Beijing Organizing Committee for the Olympic Games (BOCOG) and the International Olympic Committee (IOC) to ensure that the 2008 Games are a success, both for adidas and for China and its athletes.

In a country where the Olympics represents a historic milestone, Erica has played an integral role in building the adidas brand into one of the most recognized partners of China’s upcoming games. Starting with the successful negotiation and signing of both the Olympic sponsorship and licensing agreements, Erica has established strong consumer awareness and appreciation of the adidas Olympic sponsorship.

Her outstanding success in promoting adidas won her global praise, culminating in her commendation by AdvertisingAge Global as a “Woman to Watch” in 2006. Erica and her team were also the recipients of the CCTV sports marketing achievement award for the “Best Campaign to Launch the Olympic Partnership.”

Prior to joining adidas, Erica worked as Director of Marketing and Communications for Special Olympics East Asia. In this role she helped develop their China marketing, branding and communications strategies in the fastest growing market for Special Olympics participation in the world. Erica started her marketing and advertising career in 1989 at Bates Advertising in Taiwan working on multinational clients.

Erica has been involved in marketing in Greater China for more than fifteen years, including over eight years in sports apparel marketing. She has lived and worked in Taipei, Guangzhou, Hong Kong, Shanghai, and now Beijing.

A native of Armonk, New York, Erica is an avid scuba diver and a former USA nationally ranked tennis player. She graduated cum laude from Tufts University with a degree in international relations.

Below are excerpts of Christine Lu's video interview with Erica Kerner:

About Thalia Kwok

After serving in Chongqing with the Peace Corps, Thalia Kwok joined the ChinaOnTV team to continue spreading awareness of today's China to the rest of the world. She leads project management and cooperation with foreign companies, organizations, and distribution networks, directs marketing efforts and SEO. She is the driving force behind creating ChinaOnTV's online presence, and expanding cost and time effective user driven content. Since joining ChinaOnTV, Thalia has worked to build company infrastructure and oversee day-to-day operations within production, editing, and tech teams, to spark company growth and raise standards of quality and efficiency.

Thalia was born in the Midwest and raised with a careful blend of traditional Chinese and middle class American suburbia values. She is an eager early adopter who has been blogging since before there was a word for it. Prior to joining ChinaOnTV.com, she created the first English-Chinese online guide to Chongqing called TheChonx.com, and developed a lesson plan and resource sharing site for TEFL and Peace Corps China volunteers.

For more information on ChinaOnTV click here .

Below are excerpts of Christine Lu's video interview with Thalia:

Paul Denlinger, CEO, China Business Strategy and tech blogger behind China Vortex talks to us about tech outsourcing trends in China and India.

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Dave Liang, Producer of The Shanghai Restoration Project talks about the inspiration behind his latest album Story Of A City and on recently being signed to Warner Music's Independent Label Group.

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Gustav Astrom, Managing Partner of Globe Forum China introduces us to Globe Forum and talks about the organization's platform for business networking among SME's.

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