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Doing Business In China: News Information Podcasts Trade Shows Consulting China

Friday
Jul 03rd
Fatburger's Market Entry Strategy In China PDF Print E-mail

FatburgerAndy Weiderhorn, Chairman and CEO of Fatburger talks to us about the American restaurant chain's market entry strategy in China and its most recent success of its new location in the Venetian Macau.

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About Fatburger

Founded in Los Angeles, California in 1952, the Fatburger restaurant chain has 90 restaurants serving big, fresh, 100 percent pure lean beef burgers custom made and grilled right in front of customers in Arizona, California, Colorado, Florida, Georgia, Louisiana, Nevada, New Jersey, New York, Ohio, Pennsylvania, Texas, Virginia, Washington, Canada and now in Macao.  Based in Santa Monica, California, the company is actively seeking new franchisees for available territories across the nation.  Fatburger is a subsidiary of Fog Cutter Capital Group Inc. (OTCBB: FCCG).  For more information, or to find a Fatburger restaurant near you, go to www.fatburger.com

 

Fog Cutter Capital Group Inc. Opens Its First Fatburger Restaurant In China

(PORTLAND, OR) – October 1, 2007 -- Fog Cutter Capital Group Inc. (OTCBB: FCCG) has announced the opening of the company’s first Fatburger restaurant in China, located in the Venetian® Macao-Resort-Hotel.

Joining Fatburger in this venture is Grammy winning artist and producer Pharrell Williams. Williams, one half of the production duo The Neptunes and the lead singer and drummer of the funk-rock band N.E.R.D., has partnered with the chain to open Fatburger’s first 10 locations in China.

Additional Fatburger restaurants are scheduled to open in Hong Kong in the coming months: the first on Queens Road East and the second at Jia Hotel in Causeway Bay in early 2008. Fatburger also plans to open a Beijing location at Solana – the city’s first lifestyle center – in April 2008. Fatburger estimates call for approximately 25 locations in China by the end of 2010, all company-owned.  Additional sites on the horizon include further locations in Hong Kong, Macao, Shenzen, Beijing and Shanghai.  Customers will enjoy Fatburger favorites, including imported, fresh, 100 percent pure lean beef burgers, homemade onion rings made from scratch each morning and hand-scooped real ice cream shakes.

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