About Angie Eagan

Angie Eagan has spent twelve years in China, the last eight working for WPP companies.? During her career in China, she has worked across a broad range of business sectors, assisting multinational companies in developing successful strategies to address issues such as starting and building a China presence, targeting and working with appropriate government regulators, localising management, positioning corporate brands and products in the local market, developing loyalty platforms, providing media and crisis training as well as crisis support to regional and country managers, and building cross-cultural teams.? She has also worked with Chinese companies in defining brand identity to make them more competitive short-term and fulfill a long-term goal of public listing.
Specialisation

Before joining Hudson, Angie was Vice President of China for Young & Rubicam Brands, prior to that she was a Managing Director with its Burson-Marsteller China office. Before her move into strategic communications, Angie was the Managing Partner of Asia Access, a management consultancy that specialises in telecommunications and information technology advisory services. Prior to working with Asia Access, Angie was Director of Operations and Chief Representative in Shanghai, China, for Pacific Rim Resources (PRR), a management consulting firm focused on developing market entry strategies for multinationals in Asia.

Industry Background

Angie regularly provides insight on management issues in China through participation in the Shanghai American Chamber of Commerce, where she has served on the Board of Governors for three years and as Chairman of the Board in 2001 and 2002, as well as the Chairman of the Nominations and Elections Committee in 2003. She currently sits on a five member Ethics Committee for the chamber.? She has spoken and published extensively on market entry and market expansion in China.
Qualifications

Angie has an MBA from Santa Clara University. She has traveled extensively throughout Asia and has lived in China since 1995.