Renee Hartmann, CFA. Renee is a co-founder of eno, and eno’s COO. Renee came to China in 2000 to start up Ogilvy and Mather’s Mainland China investor relations group, where she counseled Chinese companies listing on US and Hong Kong stock markets. In the United States, Renee worked as an investment associate at Putnam Investments following consumer sectors, as an analyst at private equity and venture capital firms, and as a Manager in Alexander Ogilvy’s public relations department where she counseled start-ups on late stage financing and the IPO process. Renee holds an MBA from Duke University.
About eno:
eno is a fast-growing lifestyle fashion company. Headquartered in shanghai, eno designs, manufactures and retails a branded line of streetwear in collaboration with artists, musicians and students from china and around the world. eno currently operates nine stores in China - two in Beijing, five in Shanghai and two in Kunming. Visit www.eno.cn for more information on eno.
Jeff Hu, CEO of Healthone tells us about the opportunities and challenges of operating a mail order / direct marketing business in China and gives examples of what differentiates a company that succeeds in this market from those that have tried and failed.