| Operating A Mail Order Catalog Business in China |
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About jeff huJeff Hu’s is the founder and CEO of HealthOne LLC, established in July of 2006, aspires to be China’s largest Health & Wellness direct marketing company specializing in China’s untapped direct mail and e-commerce business channels. Their goal is to provide Chinese consumers with the worlds best health products. The call center and online platform services orders from their monthly distribution of over 100,000 catalogs from customers across all of China. Jeff has over 5 years experience in China’s direct marketing industry with a successful track record. Most recently he was the Director of Direct Marketing for ResponzeTV, a London FTSE listed TV shopping company based in Shanghai. Mr. Hu’s contributions included the merger and acquisition of FreeStyle Catalog Company which he assisted in the evaluation and integration of the new catalog team into ResponseTV. His responsibilities also encompassed the companywide management of new customer acquisition & retention programs, and customer database management systems for TV, Catalog and Ecommerce channels. He directly created & led the new Ecommerce business initiatives. From 2001 - 2004, he worked for TVSN (TV Shopping Network), one of China’s leading multi-channel retail companies: TV shopping, catalog, retail & Internet sale channels specializing in jewelry, wellness and household products. As the Direct Marketing Manager, he was responsible for managing both catalog and e-commerce sales channels. He assisted to build the catalog business to represent over 50% of company sales revenues - $6 million USD per year; and built the e-commerce business to a $1 million+ USD per year channel during his employment there. His contributions also included managing and growing the customer database to over 700,000 customers and managing the distribution and logistics of over 5 million catalogs. He also actively consults many local Chinese infomercial and traditional retail companies to create, implement and manage their direct marking initiatives. Mr. Hu is a native of Los Angeles, California and holds a Bachelor of Economics Degree from University California at Irvine, USA.
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China
Healthone
Jeff Hu
Shanghai
direct marketing
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health
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mail order catalog
wellness
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Jeff Hu, CEO of Healthone tells us about the opportunities and challenges of operating a mail order / direct marketing business in China and gives examples of what differentiates a company that succeeds in this market from those that have tried and failed.
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