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Doing Business In China: News Information Podcasts Trade Shows Consulting China

Tuesday
Dec 02nd
The Key To Successful Branding in China PDF Print E-mail

Shaun Rein, Founder and Managing Director of the China Market Research Group talks to us about the key to successful branding in China.

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About Shaun Rein

An impressive list of media references, Business Week, Forbes, the International Herald Tribune, underlines Mr. Rein's unchallenged position as opinion leader on the Chinese consumer market research. He talks and writes about the mistakes foreign companies make, the Chinese middle class, the Chinese youth culture. Mr. Rein knows how to make his case both when he faces a small group of executives or when he has to address a hall of two thousand.

In a very short time he has developed his China research company into a leading consultancy on China.

Before founding CMR, he was the Chief of Research for venture capital firm Inter-Asia Venture Management. He also was the Managing Director, Country Head China for e-learning software company WebCT where he also ran the company's Taiwan and South Korean operations. He also served as the Assistant Director of the Centre for East Asian Research at McGill University.

He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones' MarketWatch, Yahoo Finance, TheStreet.com, Investor's Business Daily, the Wall Street Journal, and Barron's.

Shaun won an award from Harvard University for "Excellence in Teaching" and is a frequent guest lecturer at universities worldwide, including the University of Pennsylvania, Fudan University and CEIBS (China-Europe International Business School). He speaks at major business conferences such as Lnoppen's China Luxury Insights, Marcus Evans' China Retail, IBC-Asia's Private Equity, GIC's China Consumer Market Strategy, Profit and Loss Magazine's FOREX Asia, and Hong Kong Cyberport's VC Technology Conference.

Over his decade in China, he has assisted hundreds of Fortune 500 and SMEs determine how best to take advantage of the growing opportunities in China.

Shaun currently serves on JP Morgan's "Hands-on China" expert group as well as ad: Tech China's Board of Advisors. He is Senior Advisor to VC firm China Metropolitan Ventures and is on the Board of Advisors of Pacem Production's Building China Modern series of PBS documentaries. He previously served as the Secretary General of the Asia Society's China Board, Form Director for St. Paul's School, and sat on the Advisory Committee for Shareholder Responsibility to the Harvard Corporation.

He earned his graduate degree from Harvard University focused on China's economy and received a BA Honours from McGill University.

Shaun Rein is represented by ChinaBiz Speakers bureau and is a sought after speaker on China business topics:

Chinese youth
Digital marketing
Venture Capital
Middle class/economic growth
HR issues

If you are interested in having Shaun speak at your next conference or event, email us.

A selection of Shuan's recent articles:

Buying Products like Books Overseas Just Became Easier, AdAgeChina

The Secret to Choosing Chinese Stocks, Yahoo Finance/ Seeking Alpha

Shaun Rein's Research Turns Up Golden, Finance Asia

Why Companies Entering China Must Carefully Consider Their Partners , Yahoo Finance/ Seeking Alpha

Home-Grown Giants, Digital Media

Olympic Viewing, Digital Media

E-commerce gets a shot in the arm, ZDNet Asia

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