Sam Flemming founder and CEO of CIC talks to us about the company's latest IWOM White Paper, Tuning Into Notebook IWOM , an overview of Internet Word of Mouth around notebooks on Chinese online message boards (BBS).

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About Sam Flemming

Sam is CEO/founder of CIC, China’s leading Internet Word of Mouth (IWOM) Research and Consulting Firm. Under his guidance, CIC has developed patented and proprietary processes and technologies for analyzing the massive volumes of BBS and blog messages posted about companies.

Sam is considered as a thought leader for China’s IWOM development and has been continually training China’s leading marketing agencies and brands on the subject over the last three years. Sam has lived in China since 1996 and has worked with leading Chinese Internet  players including Shanghai Huateng and ChinaPay.

Sam’s blog can be found on http://www.seeisee.com/sam

Sam Flemming is represented by ChinaBiz Speakers bureau and has spoken recently at the following conferences:

July 19-20, 2007: 2007 China Entertainment Economy & Interactive Marketing Summit "Analyzing trends of IWOM and developing strategies for effective brand communication"
July 5-6, 2007: Crisis Management Salon - Game in a Competition Environment "Crisis 2.0"
April 23-24, 2007: Lnoppen Interactive Viral Marketing “Listen-Know-Participate: A systematic approach to Internet Word of Mouth (IWOM) Centered Marketing”
March 1, 2007: Marketing to Women China 2007 “Leveraging the Power of Word of Mouth to Maximize Market Penetration”

If you are interested in having Shaun speak at your next conference or event, email us.

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China BBS China Notebook Computers China blogs Doing business in China IWOM China Sam Flemming