China Gaming Developer and Expert Frank Yu shares his insights on China's hot gaming industry and offers up some practical advice for companies interested in doing business in China.
Frank served as a Casual Game Producer for MS. He globally shipped MS China's first game product for deployment in 33 countries and helped start and lead Microsoft's first game development team in China. As a MS program manager, he also shipped products for Windows Vista, Media Center PVR, Media Center Extender , Internet Explorer 7 and Microsoft Game Studios.
Frank's career with Microsoft began as the Regional Business Manager for Asia in the Home Entertainment Division.I helped launch Xbox (v1) in Hong Kong, Taiwan, Korea and Singapore.
Frank Yu’s Specialties:
Industry analysis, user experience, market research, strategy, interface design, coolhunting usability and ethnographic studies. game development, portfolio management and interactive entertainment.
Frank Yu’s Experience
Producer- Casual Games
Microsoft China Research and Development
(Public Company; 10,001 or more employees; msft; Computer Software industry)
April 2006 — September 2007 (1 year 6 months)
I lead development, test, art, design and user experience teams to create and ship casual online games. I shipped 2 Games for MS Casual Games.
Program Manager
Microsoft Research Asia
(Public Company; 201-500 employees; MSFT; Computer Games industry)
February 2004 — April 2006 (2 years 3 months)
Prior to games, I have shipped 3 features in Internet Explorer 7 and managed Intrinsic Controls, 2 features in Media Center PC ( Smart Thumbnails for the PVR and Transrating for the Extender) and 1 UI feature (Hierarchical Carousel) that led to a technology transfer and a patent for the Windows Shell team.
Asia XBOX and Home Entertainment Business Manager
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Games industry)
October 2002 — February 2004 (1 year 5 months)
I helped to ship and launch the Xbox in Asia. I managed the sales and marketing metrics, budget and business financials of the Home Entertainment Division for all consumer products from hardware to games for the territories of Singapore, Taiwan, Hong Kong, Korea, China and India.
Principal Consultant- Strategy
Chinadotcom (CDC) - Ion Global
(Public Company; 5001-10,000 employees; china; Information Technology and Services industry)
2000 — 2002 (2 years)
Usability and user experience strategist. Expertise in wireless, mobile and gaming devices. First usability practice in Hong Kong as subcontractor for NNG.
Corporate blogger
Thought Leadership http://www.ionglobal.com/views.asp
Asia Equities Analyst
Columbus Circle - PIMCO
(Public Company; 5001-10,000 employees; Capital Markets industry)
October 1998 — January 2000 (1 year 4 months)
Analyzed Asia financial and market data for trends and investment opportunities.
#1 International Fund YoY in 1999
Momentum Analyst for the equity division of PIMCO
Analyzed emerging market trends and financial opportunities within fixed income and equities . Specialization in technology and entertainment companies in Asia
Dealt and closed short term debt and sovereign loans.
Frank Yu’s Education
Harvard University Kennedy School of Government
MPP, Econometrics, Business, International Development, 1990 — 1992
Activities and Societies:
Teaching Fellow at the Joan Shorenstein Barone Center for Press and Politics, Harvard University
USAICS
Military, Political Science1989 — 1989
Fort Huachuca Arizona
Rutgers, The State University of New Jersey-New Brunswick
BA, Philosophy, Psychology, 1984 — 1988
Reserve Officer Training Corp Cadet
Activities and Societies:
Henry Rutgers Scholar
General Honors Graduate
Summa cum laude in Philosophy
Frank Yu
Microsoft
Shanda
business
gaming
gaming industry
China Gaming Developer and Expert Frank Yu shares his insights on China's hot gaming industry and offers up some practical advice for companies interested in doing business in China.
