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This China business podcast was brought to you by The China Business Show and wsRadio.com. About David TurchettiDavid leads 21 Communications, one of the leading mobile marketing agencies in Asia. Some of its key clients include Coca-Cola, Johnson & Johnson, HP, Motorola, GE and BMW. As CEO, David directs company strategy, including positioning 21 Communications within the fast moving markets of Asia, forging strategic partnerships with international marketing and technology firms and expanding revenue streams to ensure the company’s long-term growth and success. David’s communications experience spans several fields. Before founding 21 Communications in 1999 he worked within the International Broadcasting Service (IBS) of Shanghai Television Station. In the United States David spent his early career as a speechwriter for US Secretary of State Warren Christopher. He began his career at an internet startup in San Francisco soon after completing his degree at U.C. Berkeley, where he graduated summa cum laude. David currently serves on the Board of Directors of ad:Tech and the Mobile Marketing Association APAC, and served two years on the Board of Governors of the American Chamber of Commerce Shanghai. He is an active participant in business seminars and conferences. He speaks English, Italian and Mandarin Chinese and is a distance runner by hobby.
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David Turchetti, CEO of 21 Communications tells us about the innovative role his company plays in enhancing the brand strategies of multinational companies in China via mobile marketing initiatives.
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