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Interview with Clarke Caywood
10/1/2009 - Professor Caywood teaches integrated marketing communications at the Medill School at Northwestern University. He is also a speaker at the Global Brands Summit 2009. He has taught Chinese foreign students in his classroom and traveled to China to speak to business professionals abroad. Read More...
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Interview with Scott Markman
11/6/2009 - An idea formed in Scott Markman's mind about four years ago to start getting ready to market Chinese brands entering the US market. And so he shifted the focus of his agency, the Monogram Group, to do just that. Read More...
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Interview with Okazaki Shigeo
11/9/2009 - Okazaki Shigeo has extensive knowledge how Japanese, Chinese, and US brands operate, adapt, and fail in the global marketplace. As a managing director at Dentsu Advertising, Okazaki advises companies on global brand management. Read More...
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Interview with Michael Tang
11/10/2009 - Michael Tang is president of HDT Holdings Technologies, a leading online advertising firm. He also is a major researcher at Peking University, one of the organizers of the Global Brand Summit in Chicago. While at the conference, he found time to share some of his wisdom about multinational branding. Read More...
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Interview with Dave Foley
11/11/2009 - As Managing Director Asia Pacific for Harley-Davidson Motor Company, David Foley has noticed many differences between the US and China markets since Harley-Davidson entered the China market in 2005. One thing that remains the same, however, is the love of the ride. Read More...
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