Items Tagged With Billions Selling To The New Chinese Consumer
Written By: Christine
2007-08-15 03:11:20
Tom Doctoroff, Greater China CEO and Northeast Asia Director of JWT talks to us about his book Billions: The New Chinese Consumer and discusses the fundamentals of what makes Chinese consumers tick.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
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Written By: Christine
2008-05-06 13:34:43
Janet Carmosky, CEO and co-founder of The China Business Network talks to Christine Lu about a debate that erupted over at Thomas Crampton's blog between Paul French who just came out with his book Carl Crow, a Tough Old China Hand and Tom Doctoroff, CEO Greater China of JWT and author of the book Billions, Selling To The New Chinese Consumer
*Thanks to Thomas Crampton for getting the conversation started at ThomasCrampton.com
Read More About Paul French Vs Tom Doctoroff And The Question Of China Experts...
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