Tom Doctoroff, Northeast Asia Area Director and Greater China CEO for JWT shares his insights on the key points to keep in mind when marketing and advertising to the new Chinese consumer.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
Tom Doctoroff, Greater China CEO and Northeast Asia Director of JWT gives us an overview of China's media scene.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
Jeff Hu, CEO of Healthone tells us about the opportunities and challenges of operating a mail order / direct marketing business in China and gives examples of what differentiates a company that succeeds in this market from those that have tried and failed.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
Danny Levinson, CEO of BDL Media gives us an introduction to the company and shares his insights on running offline and online publishing and advertising businesses in China.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
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