Roy Graff, Managing Director of ChinaContact shares his insights on China's online travel market.

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Ryan McLaughlin, Founder of Dao By Design shares his experience of going from Canadian journalist to entrepreneur in China involved in blogs and projects such as Hao Hao Report , The Humanaught , Lost Laowai and most recently web designer for CultureFish Media.

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Andy Weiderhorn, Chairman and CEO of Fatburger talks to us about the American restaurant chain's market entry strategy in China and its most recent success of its new location in the Venetian Macau.

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About Erica kerner

Erica Kerner is Director of adidas’ Beijing 2008 Olympics Program. In this role, she is responsible for all aspects of adidas’ Beijing Olympic marketing, sponsorship, licensing and business development activities. Erica works directly with the Beijing Organizing Committee for the Olympic Games (BOCOG) and the International Olympic Committee (IOC) to ensure that the 2008 Games are a success, both for adidas and for China and its athletes.

In a country where the Olympics represents a historic milestone, Erica has played an integral role in building the adidas brand into one of the most recognized partners of China’s upcoming games. Starting with the successful negotiation and signing of both the Olympic sponsorship and licensing agreements, Erica has established strong consumer awareness and appreciation of the adidas Olympic sponsorship.

Her outstanding success in promoting adidas won her global praise, culminating in her commendation by AdvertisingAge Global as a “Woman to Watch” in 2006. Erica and her team were also the recipients of the CCTV sports marketing achievement award for the “Best Campaign to Launch the Olympic Partnership.”

Prior to joining adidas, Erica worked as Director of Marketing and Communications for Special Olympics East Asia. In this role she helped develop their China marketing, branding and communications strategies in the fastest growing market for Special Olympics participation in the world. Erica started her marketing and advertising career in 1989 at Bates Advertising in Taiwan working on multinational clients.

Erica has been involved in marketing in Greater China for more than fifteen years, including over eight years in sports apparel marketing. She has lived and worked in Taipei, Guangzhou, Hong Kong, Shanghai, and now Beijing.

A native of Armonk, New York, Erica is an avid scuba diver and a former USA nationally ranked tennis player. She graduated cum laude from Tufts University with a degree in international relations.

Below are excerpts of Christine Lu's video interview with Erica Kerner:

From stunning Olympic architecture to the life of the middle class to environmental concerns in a village in Guizhou, May's issue of National Geographic Magazine features 10 stories on China and beautiful photography showing us a side of the country that's been overshadowed in current events headlines recently.

Chris Johns, Editor-in-Chief of National Geographic talks to Christine about May's special feature on China.

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The China Business Network would like to thank Marilyn Terrell of National Geographic and Alltop.com for giving us the opportunity to interview Chris Johns. Editing and voiceover by giannii.