Sam Flemming founder and CEO of CIC talks to us about the company's latest IWOM White Paper, Tuning Into Notebook IWOM , an overview of Internet Word of Mouth around notebooks on Chinese online message boards (BBS).

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Greg Duerfeldt, Founder of Moon River Diner , talks to us about the rewards, challenges and opportunities of being a successful American restaurateur in China.

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Paul Denlinger, CEO, China Business Strategy and tech blogger behind China Vortex talks to us about tech outsourcing trends in China and India.

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Adam Schokora is Edelman China's Social Media and Digital Strategy Manager. Adam is originally from Detroit and has been in China since 1999.

He is curious about technology, youth culture, music, design, fashion, and motorcycle's; not to mention his passion for Chinese language and the Internet. Adam graduated with highest distinction from the University of Michigan with degrees in Chinese politics and Mandarin.

Adam Schokora hosts DanweiTV's "The Shanghai Beat". You can follow Adam on Twitter as: ajschokora

In the following interview, Adam shares his background and experience of living and working in China and provides insight on the role of foreigners in the China market:

Corbett Wall, China Director, Jade Dragon Development (JDD)

Mr. Wall is a successful serial entrepreneur with 20 years of China experience in business development, planning, intellectual property, project management, operations, team building, China entry, marketing, and finance.

He most recently was Principal at Home Abroad, a residential investment fund in Beijing, and under his leadership grew into the largest expatriate housing provider in Beijing. Previously, as CEO of Bzbeat Interactive Media, Mr. Wall was at the forefront of new media distribution via mobile phones.

Mr. Wall is a patented inventor, a managing partner for an entertainment PR firm, owns a popular nightclub, is a well respected music producer, and during his twenties was a major recording artist throughout the region. His credits include 10 solo albums and over 40 major Mandarin pop and classical productions, and two published books. In 1996 his production for BMG/Elite garnered the first ever Grammy Award nomination for a Chinese recording.