Erica Kerner, Director of Beijing 2008 Olympic Program for adidas China tells us about the company's sponsorship of the Olympic games and its brand strategy of being China's leading sportswear company with over 4,000 retail stores in China by 2008.

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Katie Couric's  Notebook for August  9th talks about China's one year countdown until the Beijing Olympic games and makes reference to a few points that are rarely spoken out loud amongs those in business circles on the ground in China.