Tom Doctoroff, Northeast Asia Area Director and Greater China CEO for JWT shares his insights on the key points to keep in mind when marketing and advertising to the new Chinese consumer.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
Tom Doctoroff, Greater China CEO and Northeast Asia Director of JWT shares his insights on why China will never give up ownership of the media to foreign companies.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
Tom Doctoroff, Greater China CEO and Northeast Asia Director of JWT gives us an overview of China's media scene.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
Tom Doctoroff, Greater China CEO and Northeast Asia Director of JWT talks to us about his book Billions: The New Chinese Consumer and discusses the fundamentals of what makes Chinese consumers tick.
This China business podcast was brought to you by The China Business Show and wsRadio.com.
Janet Carmosky, CEO and co-founder of The China Business Network talks to Christine Lu about a debate that erupted over at Thomas Crampton's blog between Paul French who just came out with his book Carl Crow, a Tough Old China Hand and Tom Doctoroff, CEO Greater China of JWT and author of the book Billions, Selling To The New Chinese Consumer
*Thanks to Thomas Crampton for getting the conversation started at ThomasCrampton.com
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