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Doing Business In China: News Information Podcasts Trade Shows Consulting China

Wednesday
Aug 27th

Items Tagged With retail

adidas and The Beijing 2008 Olympics
Written By: Christine
2007-08-02 03:23:36

Erica Kerner Director of Beijing 2008 Olympic Program, adidas ChinaErica Kerner, Director of Beijing 2008 Olympic Program for adidas China tells us about the company's sponsorship of the Olympic games and its brand strategy of being China's leading sportswear company with over 4,000 retail stores in China by 2008.

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This China business podcast was brought to you by The China Business Show and wsRadio.com.

 

 


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